Kern Entrepreneurial Engineering Network (KEEN) The KEEN annual conference is sponsored by the Kern Family Foundation. It is one of America’s most important foundations, helping students across America learn how to be successful value creators and entrepreneurs. These are increasingly critical skills for all professionals in the global innovation economy.
Customer Value
The Primary Enterprise Function Peter Drucker famously said, “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Few companies have a thoughtful value-creation process and even fewer are truly customer focused. Achieving that starts by employees understanding the meaning of “customer value” The attached.. Read More
Are Amazon, Facebook, and Google Good for Society?
A Behavioral Economics Perspective Amazon, Facebook, and Google (AFG) and other social networks are collecting information on us to increase the value of the advertisements and products they sell. Some worry in a vague way about how this is reducing our personal privacy. Others increasingly worry that our personal information is being used to manipulate us and to control the flow of information across society. In a previous post,.. Read More
