Find a Partner, Stick to the Fundamentals, and Start _DSC5673v3 copy

I gave a webinar to The Learning Consortium in May about how SRI International went from failing to being one of the world’s most productive R&D and innovation enterprises, having created Siri, HDTV, and many other world-changing innovations.  The presentation is here.  Throughout the presentation the hundreds of participants were asked questions. The answers are in the slides.  After the presentation the audience asked me additional questions about SRI’s transformation, which are given below with my answers.  For background, here is Steve Denning’s Forbes article about culture change at SRI while I was CEO.  The first rule was to never mention “culture change.”