Geoffrey Moore
Geoffrey Moore: Zone to Win

Your Value-Creation Playbook Is Core to Your Strategy

Executive summary:  Creating sustainable customer and enterprise value is the purpose of a company, and all company functions must support those objectives. Each functional area in a company has a unique “playbook” that defines its goals and operating processes. Perhaps it is surprising, but remarkably few companies include a value-creation playbook as part of their strategy to assure success.  Even fewer have a value-creation playbook at the strategic level to establish shared value-creation concepts and processes across all functions.  The benefits from having a comprehensive, company-wide value-creation playbook can be transformative, as illustrated by SRI International.

Disruption:  Established companies, when confronted with a disruptive change to their business model, almost all go away.  The odds of adapting are likely less than 5%. Today we are seeing this play out in retail, transportation, and finance. (more…)